Do you know the workings of an SEO company?Today, SEO companies are gradually becoming popular and developed by the great benefits that it brings. Viet SEO regularly receives the question since the company started its operation: "What does an SEO company do?" and “Do I need SEO services?”. Ready to get started or want to learn more about an SEO company? We will answer you shortly.
What is an SEO company?An SEO company is a business that specializes in providing search engine optimization services to all customers in need and helping them improve their online information visibility.
If you are a business looking to take advantage of SEO when you do not have many professional SEO staff, you should look to these SEO companies.
SEO work can be a bit complicated, especially if you are new to the online marketing process. If you are looking for SEO services on the internet, you can refer to a few different SEO companies.
Although these companies provide full information about their services on their website, it is still quite difficult to understand the exact performance of an SEO company because you cannot understand the technical words in the field. This.
Viet SEO will help you better understand the activities of an SEO company.
Benefits of using the translation of an SEO companyA lot of business owners don't understand what's going on at an SEO company and the benefits they get from using the company's services.
An SEO company does the work of helping with search engine optimization, which is the process of increasing a website's search rankings to increase its visibility online.
This is why hiring an SEO company is important for any business because 93% of online experiences start with a search engine and 47% of people click on one of the three visible content. first search display.
In addition, Viet SEO will mention the 3 biggest benefits when you use the services of an SEO company as follows.
SEO company helps improve the quality of your website traffic.
The services of an SEO company can help your business website rank better in search engines. In addition, an SEO company can also help increase the quality of traffic on your website.
Simply put, if the keywords and descriptive phrases are relevant to your product or service, it will increase the website traffic related to the user's search activity.
When you drive more relevant traffic to your website, you increase the likelihood of users converting. This is because your website visitors are more likely to be interested in your products and services.
SEO company that helps your business improve search rankingA company with SEO experience can help your business website rank higher in search engines. With the best tools and strategies, the SEO company knows what needs to change to improve your website.
They will make it more attractive to search engines like Google. They will help you find the right keywords to appeal to your target customers.
The SEO company also ensures that your site structure is optimized for data search.
SEO company designs and updates website content based on your business areas. From there, they help you increase your chances of ranking higher in search results without losing money. The more accurate the content of the main keywords and phrases, the higher the chances of reaching new potential customers.
Long-term effectiveness, optimizing online marketing costsEvery day when using the services of an SEO company, your business will achieve very high business efficiency without having to spend money on advertising. As all content, the website and online sales system are owned by you.
This effect will be maintained continuously even after your website has achieved high rankings, unlike Google ads or Facebook ads.
SEO company can give you stable profit for many years without worrying about big changes.
Policy and system changes in other online sales platforms such as Facebook, Shopee, Tiktok ... also will not affect the profit from your web orders.
The inner workings of an SEO companyWhen using the services of an SEO company, you should know what work they will do for your business website. An effective SEO company will include the following in their SEO contract:
1. Website structure analysis
- HTTP or HTTPS - The "s" at the end of HTTPS means your site is secure because Google prioritizes secure sites in search results.
- Analytics setup: Search SEO company has existing analytics tracking to better track your leads and sales
- Site Errors: These errors send a signal to search engines that your site is not trustworthy. Common errors include duplicate content errors, duplicate title tags, missing title tags, and blocked crawlers.
- Page Speed: User experience is important to search engines because users are often impatient.
- Meta Factor: Duplicate title tags, meta descriptions, and website content can all negatively impact your site's search engine rankings and click-through rates.
- Conversion Rate: Look for bottlenecks in user experience and content that may be holding back potential customers.
2. Website content analysis, including conversion rate analysisBy examining the information your business already has on your website, an SEO company can diagnose a number of problems related to:
- Voice search compatibility.
- Poorly targeted keywords
- Poorly ranked content.
- Duplicate content issues.
- Missing page.
- Name, address, phone number inconsistency (for local SEO)
Based on that content, the SEO company will decide how to structure the plans for your website in the future. We also perform keyword analysis to find the best opportunities to rank higher and connect with more customers.
3. Off-page online analyticsWhen the SEO company sees negative reviews, they will show you how to respond to them and hopefully change the mind of the customer. The goal is to help your business gain the trust of users.
They use the following tools to achieve that:
- Increase organic traffic.
- Unique title tag and meta description for each product and service.
- Authentic reviews, marked with a schema.
- List of reputable directories.
- Mobile-friendly website.
4. Optimizing site code and structureAs the SEO company optimizes your site's code and structure, you can rest easy knowing you have experts handling the job:
- Structure the navigation on your site so people easily find exactly what they want.
- Clean up the code in your site so it runs faster.
- Eliminate errors that Google detects when crawling.
- Add a sitemap sitemap so that Google crawlers can quickly access different pages.
- Add internal links to the pages of your site so users can go where you want them to go.
5. On-site content optimizationTo consistently drive organic traffic to your site, you need to constantly create new content and optimize existing pages on your site. SEO company will conduct:
- Remove or rewrite duplicate content.
- Put keywords in your page titles to help Google rank your pages.
- Add well-written, keyword-rich copy to underperforming landing pages.
- Create new landing pages to attract other visitors.
- Add images, format text, and change colors to get more visitors to convert.
6. Off-page optimizationOptimizing off-page factors is just as important as on-site factors — that's why an SEO company will work to:
- Use local SEO tactics to improve your position in search results for local terms.
- Find your business directory listings online, verify and update them to make sure they contain the correct information.
- Look for new, valuable directories to add your site to.
- Send out press releases about new services your company is offering and other trusted items.
- Explore blogs that don't compete in industries similar to yours for which the SEO company can write guest posts in exchange for links.
Notes when choosing an SEO companyIf you are considering hiring an SEO company to provide search engine optimization services for your business, here are a few things to keep in mind:
Past Achievements: How many companies have they helped to rank high on Google.
Service Personalization: Deliver a strategy that aligns with your company's business goals.
The SEO company does it all: They can complete all of the SEO services that have been proposed.
If you have a need to use SEO services in Hanoi, please contact Viet SEO immediately. We can help you optimize costs, ensure a high level of information security and timely progress.
Viet SEO has experience to help you answer all questions. We'll develop a consistent, long-term SEO strategy for your business. Feel free to contact us to experience the best services.